Training / For founders and their teams

I teach the parts nobody wrote down.

Fourteen years of selling, marketing and automating, compressed into sessions your team can actually use. No borrowed frameworks, no case studies from companies nothing like yours.

What I teach


01

Business Process Automation

How to find the work that should not be done by a person, and replace it without breaking what already works.

  • Automation strategy framework
  • ROI measurement and success metrics
  • Change management for automation

02

AI Integration in Business

Where AI genuinely earns its place in a business, and where it is an expensive way to do something simple.

  • AI readiness assessment
  • Implementation roadmaps
  • Ethical AI considerations

03

Digital Transformation

Leading a change in how a company works when half the team did not ask for it.

  • Digital strategy development
  • Technology adoption frameworks
  • Cultural transformation

04

Brand Building & Strategy

Why customers choose one option over an identical one, and how to be the option they choose.

  • Brand psychology and positioning
  • Marketing strategy for startups
  • Customer psychology and behaviour

05

Sales & Marketing

The unglamorous mechanics of moving someone from interested to paid, taught from having done it.

  • Sales process optimisation
  • Marketing strategy for SMEs
  • Customer psychology training
  • Growth focused methodologies

06

Startup Growth Strategies

What changes when the thing works and you have to do it ten times bigger without it falling apart.

  • Product market fit strategies
  • Scaling operations
  • Customer acquisition
  • Revenue optimisation

How a session runs


In the room or remote

Teams of five upward, and rooms of a thousand. The material changes shape with the size, the substance does not.


Your business, not a case study

I ask for your context beforehand and rebuild the examples around it. Generic slides teach generic lessons.


Something usable on Monday

Every session ends with a framework, a checklist or a workflow your team can apply the next working day.

Tell me about the room

Who is in it, what they already know, and what you want them doing differently afterwards. That is enough for me to propose something specific.

Book a training session


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